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YOUR marketing leader & success partner

I help Hospitality Business CEOs build and execute a winning marketing strategy designed to reach their business and lifestyle goals.

Establish a marketing foundation for exponential growth

Discover ways to attract and convert more customers

Build and direct your marketing team

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MARKETING LEADERSHIP THAT CHALLENGES THE STATUS QUO

My name is Allan Glanfield. I'd love to help your company stand out from the competition while building a profitable marketing department.

What is a Fractional CMO?

A fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.

 

A great fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.

 

Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.

 

That’s what I do for hospitality companies. I’d love to hear what your goals are…and help you reach them with marketing that gets results.

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Let's work together!

HALF DAY CONSULT

With a couple of weeks of prep via email and a 4 hour session together, I’ll put together the customer journey and essential next steps for your marketing department.

FRACTIONAL CHIEF MARKETING OFFICER

You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I lay out.

ONGOING ADVISOR

With check-ins every other week, your team will stay on track and campaigns will continually improve.

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Why I care about making your marketing world class

I know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time. I’ve had the privilege of helping to establish and grow brands known and unknown, household names alongside up and comers! This includes everything from food & beverage, wine & spirits, cannabis, and hospitality. I love solving marketing problems and guiding teams to win with their strengths.

Schedule a quick 15-minute call to see if a Fractional CMO could be a good fit!

Let's GET STARTED

1. quick CHat

Schedule a 15-minute call to see if a Fractional CMO is a good fit.

2. Strategy

Then, we’ll get on a longer call to deep dive into your needs. Afterwards, I’ll share the steps I recommend with a proposal.

3. Marketing Transformation

In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

What Does a Fractional CMO Do?

Create your marketing strategy

Optimize  your brand and customer experience

Manage KPI's so your marketing makes you money!

Correct your messaging and positioning

Map out your customer journey

Hire marketing employees and consultants to execute

How to Know if You Need a Fractional CMO?

You are running your marketing team instead of being the CEO

You’re not sure what campaigns to have your marketing team try next

You don’t have your customer journey mapped out, or clear KPIs for your campaigns

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Get The Marketing Expertise You Need to Grow Your Business

Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.